Background on RBm-t

When I was in Boy Scouts (Eagle Scout '84)...way before the Internet or real "home computing"... I kept the books for the troop as Scribe on my dad's Zenith Data Systems computer that used a 5" floppy and DOS-prompted BASIC.  Dad was a data processing manager for a Charlotte-based manufacturer and occasional community college lecturer on computer programming -- COBOL, FORTRAN...now, ancient stuff.  Dad wrote a program on the Zenith that would allow me to keep up with the dues and attendance for the scout troop.  It made the job of Scribe much more interesting and I think it awakened my love affair with all things tech.

Fast forward several years and take a look back at my "career" in technology and you'll find a pretty long list of projects that span the breadth of business and creative tech.  I have designed, coded, launched and marketed an Intranet (in 1996, no less!).  I have set up multiple wireless networks for small businesses.  I have launched a web-based service that used WebEx and GoToMeeting to tap into a market that was not previously available to my company.  I'm a blogger (obviously) and a social media maven -- currently serving as a marketing tech guru for a local firm.  I've designed and set up multiple database projects for small to medium-sized businesses...including one not-for-profit theater company here in Atlanta.  I'm an Apple nut and know most all things Apple.  And I'm not bad at Photoshop either.  All that said...I've got a very strong handle on technology and thoroughly enjoy it.

Add in my marketing and PR experience and training -- BS, Marketing, MBA, VP of Marketing and Strategy for billion dollar company, VP Marketing for small boutique consulting firm, PR freelancer, Arizona State's Service Marketing Institute alumni...  and I think I have my own, unique combo.

RITCHBRANDON marketing.technology  provides marketing technology solutions to small and medium size businesses, restaurants, etc.  So what is "marketing technology?"  My definition is any technology platform -- hardware or software -- that a business would use to engage its customers, staff, or prospects.  It would include:

• Websites
• Blogs
• WebEx and GoToMeeting
• Skype
• Facebook, Twitter, LinkedIn and other social media 
• Hootsuite and Twitter Analytics
• Email marketing campaigns
• YouTube
• Databases
• Paytrust
• Ebay, Amazon and other online retail sites
• Craigslist
• Digital imaging

On the hardware side:

• Office networks
• Wireless networking
• Mobile computing
• iPhone and other smart phone platforms
• New hardware purchase advice and setup
• Basic IT support

Small to medium-sized businesses often do not have the resources or expertise to handle launching a social media campaign, or expanding onto the Internet with an on-line retail presence, or...having an attractive, up-to-date website.  RITCHBRANDON marketing.technology is their go to firm for that kind of help.